About Us

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Joyau De La Mer, an avid and eco-friendly swim wear label, was established in Oklahoma in 2022. The Oklahoma based start-up originated with an ambition to create a swimwear which empowers women and provokes a feeling of divulging into the finer experiences of life. Joyau is committed to produce eco-friendly and innovative quality swimwear with a drive to cater to women who desire timeless and classic feels.

Joyau de la Mer widely uses ECONYL® regenerated nylon from pre- and post-consumer waste. ECONYL® nylon is made from waste that would otherwise pollute the Earth such as fishing nets, fabric scraps from mills, old carpets and plastic components.

The name Joyau de la Mer means “Jewel of the Sea” . The line is designed with precision to create a perfect fit for women in the most vulnerable thing they can wear - a bikini - while being environmentally conscious.